Speakr
Speakr is a preeminent influencer marketing platform, powering social campaigns for the Fortune 500. We helped them build a platform at scale
Challenge
Speakr built the influencer marketing industry from the ground up, back when the biggest Fortune 500 brands never even knew what an influencer was.
With over 2,000 campaigns under their belt and 40,000 influencers at the ready, they have become the de facto influencer marketing leaders by striking partnerships with the some of the biggest content producers in the world.
Role
- Business Design
- UX Design
- Product Management
- Front-end Development
Year
- 2015 - 2017
Approach
We created their brand from scratch.
Speakr's astronomical growth has coincided with the constant need to adapt and innovate to push the industry forward. We stepped in to help pivot them away from a resource-intensive model to a full-blown SaaS offering. With that, they’ve been able to transform a market that knew only managed service and turn them into true SaaS believers.
Outcome
Influencer marketing is still an industry that is finding its way.
To that end, we sought to create a brand for Speakr that would place them squarely at the forefront of innovation and solidify their position as the market leader. The heart and soul of Speakr is being bold, confident and creative.